How to Create Quality Videos for Your Small Business



Are you ready to take customer engagement to a new level? By creating high quality videos, you can do just that. Whether your goal is to do instructional demonstrations, promote products, provide reviews and editorials, or produce live events, with the right tools and techniques, you can be a success in your endeavor. Read on for pro-level tips, courtesy of Taps Media.


Quality Counts


If you’re looking for a great way to expand your audience, videos can definitely be the key. In fact, Hubspot notes that offering product videos can drive the chance of purchase up a whopping 144 percent! Piecing together a low-quality video isn’t the way to go, though. Consumers will notice, and they will not only be disinclined to buy the product -- you might lose them altogether.


To ensure you’re not a victim of increased bounce, you have two options: either hire the services of qualified professionals like Taps Media, or get serious about making your own high-quality videos. In order for the latter to work, you need to begin with a plan.


If You Plan It, They Will Come


Just like everything else you do with your business, a well-thought-out plan will help you make sound decisions as you move forward with your project. Think through what you want to do in your video, create a script or storyboard to guide you along, and share your ideas with any team members, friends, or family members who will help see things through to fruition.


Make a Space


Choosing the proper space for your video is the next step. You might be thinking of an empty room you could use, like your garage or basement, but as Castos points out, that isn’t necessarily the best option. Empty rooms tend to make for bad sound quality. You also want a room without a lot of outdoor noise that will carry over to your video.


Aim for a room with soft furnishings; carpet or rugs, soft chairs, and so forth will dampen reverb. Even if you live in a small apartment, you can carve out a proper spot for your videos. However, if you have a lot of road noise or noisy neighbors, those dealbreakers might mean looking for a better location.


Get Properly Equipped


You can take things pretty far with equipping your production space, but if you’re looking for the bare minimum for your video, you need proper lighting, a quality camera, a tripod to hold it steady, and an external microphone. You also need some decent video editing software; CyberLink PowerDirector 365 and Apple iMovie are both known for their ease of use and their capabilities.


Aim for a Great Angle


As you pull together your equipment and get your storyboard ready, you have two particular angles to bear in mind: a literal one and a figurative one. The literal one will take into account what your subject is. Wide angles will provide viewers with context, while tight ones provide details. As Videomaker explains, good choices during production ease editing later.


Set up your camera prior to shooting and look carefully at everything in the viewfinder. Think about what information you’re providing, both visually and in your script, and how that will be perceived.


The other angle, the figurative one, relates to your personality. It’s important to realize that there are a huge number of videos competing for viewer attention these days. Your personal take on things will influence whether you draw your audience or whether they bounce to a competitor who is more engaging. Don’t be afraid to tell your story and really let your audience get to know you, since that’s exactly what might keep them coming back for more.


Making quality videos can take your business to new heights. Plan carefully, choose an appropriate space, put together the right equipment and angles, and then let your personality shine through. By doing things the right way, you’ll be set up for success.


Article written by Cameron Ward