The Production Process
Creating the script to use as a guide to production.
Brief Story Outline
Strategy and Goals
Purpose of the advertisement or promotional film. Understanding the objective. Identifying audience.
Delivery dates of first, second and final cut.
Finding locations for each scene.
Finding talent for each scene and location.
A visual guide for framing and talent.
Style of picture in detail. Lenses used and angle of the camera.
Some locations may require permits.
Names of everyone on set. Setting arrival times for each crew member, talent and client.
Creating the set with color tone and props
Rehearsing each scene before the cameras roll.
Cameras / Audio / Lights
Creating “ins” and “outs” for each interview
Selecting the music or obtaining a music score
Creating the editing timeline while sticking to the storyboard or shotlist. Cutting the picture to the voiceover.
The first delivery will most likely have some revisions needed
Second / Final Delivery
Revisions are made upon the clients request.
The first step in the process of creating a film is to bring the client and production team together to discuss the scope of the project. This process identifies elements such as branding, target audience and the tone and feel for the project.
The second step in the process includes the organization for the road ahead. It is essential to do all the necessary pre-planning, research, problem-solving and organization necessary to set your video project up to be successful. In this phase we identify locations, cast talent, storyboard, script and create a timeline.
Preparation is now complete and the story begins to come to life. During this stage the cameras are rolling, the lights are on and the sound is speeding. We have our guide from the pre-production stage to lead us to success.
After the production phase is complete, the post-production team begin the process of reviewing the footage, sorting the footage and stitching the story together piece by piece. Once the first draft is produced, the revision process begins. Once the video is finalized and approved, it’s then time to export and format the project to the specific platform for optimal playback.